Intelligence for HR Directors/HR Top Executives

Intelligence for HR Directors

Calendar 2018: TBD

Description: HR Intelligence is the new key concept of HR world. A modern HR Director has increased responsibilities in the company’s strategic decision making process, in improving operations by increasing the competitiveness of labor force, in the professional and personal development of employees, regarding personnel security issues or in the increasingly complex regulatory compliance etc. This is why we created this program: Intelligence for HR Directors.

This program aims at adapting the concepts, the methods and techniques specific to the Business Competitive Intelligence in order to be used by HR Directors in their modern role.


  • Knowledge and understanding of how the following concepts relate: Intelligence, Data, Information, Knowledge, Vulnerability, Threat, Risk.
  • Intelligence Process Knowledge (how Intelligence works).
  • Elicitation methods and P.E.A.C.E. type Interview in order to collect information from human sources.
  • Learning and application of SWOT-TOWS Method for analysis of links and relationship between two entities.


  1. Business Strategy Intelligence – Intelligence concept and its role in business decision.
  2. Intelligence Process and Intelligence Cycle functional model
  3. HR Intelligence and Defensive Intelligence in a company
  4. Elicitation Method
  5. P.E.A.C.E. Interview Method
  7. Other analytical methods (specific to Intelligence) useful in business (short preview)

Audience:  HR Directors, HR Managers, People Managers, HR Top Executives – the number of participants is maximum 10.

Duration: 16 hours (2 days)


CONTACT:  Amira Radulescu ♦ Phone: +4 0721 764 305; +40 213 146 556 ♦  Email: ♦ Aleksandr Sergheevici Puskin 10, 4th Floor, District 1, Bucharest


Sergiu Medar has extensive experience in Business Intelligence and Competitive Intelligence gained during his entire career: diplomat, National Security Adviser for the Presidential Administration, Chief of the National Intelligence Community and a member of the Supreme Council of National Defence; Director of Military and Counterintelligence. He had diplomatic missions in the US, Canada, Brazil and Argentina. He teaches diplomacy, Intelligence and counterterrorism at the National Intelligence Academy (ANI) and he is also associate professor at Babes Bolay University from Cluj where he teaches Defence Diplomacy, Business Intelligence/Competitive Intelligence, National Defence College – Defence Diplomacy, Security Studies as an Associate Professor and at the „Lucian Blaga” University , Sibiu. He was Visiting Professor for: National Defence University, USA; NATO Studies Center, Bucharest; Marshall Center, Garmisch Partenkirchen; National Defence Intelligence College, USA.

Sergiu Medar worked as a consultant in Business Competitive Intelligence for national and multinational companies from 4 continents. His area of ​​expertise includes: Business Intelligence and Competitive Intelligence, Negotiation, Crisis Management, Business Protocol. He is also consultant  for „Lockheed Martin” (USA) in risk evaluation, security projects and studies, training on security, corporate security management, Business Intelligence.

Adriean Pârlog has over 25 years of experience in Intelligence and Business Intelligence. He is currently the president of ICSS and associate professor at the Academy of Economic Studies in Bucharest, Lucian Blaga University of Sibiu and Babes Bolyai University in Cluj Napoca. He is a member of SCIP (Strategic Competitive Intelligence Professionals) since 2012.   Mr. Parlog has relevant experience in business, as a manager, but also a consultant for national and multinational companies from Romanian, USA, Great Britain and for companies from Middle East and Central Asia.

He graduated in Cybernetics and Statistics and has a postgraduate specialisation in modelling and simulation of social – economic phenomena –  ASE Bucharest. He holds a Ph.D. obtained from the Academy of Advanced Military Studies (where he completed a postgraduate course in Intelligence) and held the position of Head of military intelligence analysis. He was part of the group who developed the Entrepreneurship Laboratory from Lucian Blaga University in Sibiu, a project financed with EU funds. His area of ​​expertise includes: Intelligence & Business Intelligence, information theory, modelling and simulation of economic and social processes.

Ionut Corduneanu is an entrepreneur and consultant in Business Competitive Intelligence since 2011, after a ten years  career in government Intelligence. He is a member of the Strategic & Competitive Intelligence Professionals (, following doctoral studies in Business Competitive Intelligence and he is a certified trainer, currently delivering courses in Business Intelligence.

In his company’s customer portfolio (ICSS) there are Romanian companies and multinational brands that have benefited from Intelligence in order to develop business operations in Romania, the Balkans, Middle East, Central Asia and Africa.

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